Released on = July 23, 2007, 3:15 am

Press Release Author = Mobile worx

Industry =

Press Release Summary = mobile-worx (www.mobile-worx.com) a leading provider of
mobile products and solutions announced the launch of an in-game advertising tool as
a part of its mobile advertising marketplace - ZestADZ.

Press Release Body = Chennai, India and Los Angeles, US, July 23, 2007 - mobile-worx
(www.mobile-worx.com) a leading provider of mobile products and solutions announced
the launch of an in-game advertising tool as a part of its mobile advertising
marketplace - ZestADZ.

ZestADZ enables Java mobile game and application developers to be able to easily
insert mobile advertisements without the need for modifying the underlying source
code.

By using a tool which is a part of ZestADZ, mobile game/application developers can
quickly integrate pieces of code to pull mobile advertisements from ZestADZ
dynamically. Advertisers can deliver full screen banner or text ads through the
channel.

The advertisements are served in a non intrusive manner and appear typically at the
starting or the ending of the application. Users will have a choice to click if
they're interested or move on to use the application. This tool brings in some
interactivity into the application and if the user receives a coupon, he can forward
to somebody else if he/she doesn't want it.

The launch of this service will accelerate the adoption of mobile advertising
amongst a large variety of developers as this solves the one of the biggest issues
in this medium. "We believe this offers immense value to both advertisers and
publishers to leverage the huge and growing potential of embedded advertising within
mobile applications and games" said Mr. Terry Uppal, President, mobile-worx

"This technology is a breakthrough and a first in the country and the region. We
believe that this product will accelerate the adoption of ZestADZ amongst the
developer community as an alternative stream of revenues. ", said Asif Ali, Chief
Technology Officer, mobile-worx.

ZestADZ mobile advertising marketplace is already serving permission based WAP
banners and embedded SMS advertisements.

To become a part of ZestADZ publisher ecosystem, publishers / mobile developers can
register themselves as a publisher on http://www.zestadz.com


For more information on the in-game advertising / ZestADZ contact.

Terry S Uppal, terry@mobile-worx.com, 1-562-498-8840
Asif Ali, asif@mobile-worx.com, 011-91-98-400-89876
or visit www.ZestAdz.com

About mobile-worx

Mobile-worx is a leading provider of mobile solutions, headquartered in Los Angeles
(USA) with an office in Chennai.

About ZestADZ

ZestADZ is an ecosystem of Publishers, Subscribers and Advertisers. ZestADZ helps
Publishers launch value added mobile services e.g.: a mobile site that provides
business news, on an AD-supported business model. We have a network of such
Publishers and services, who are a part of this ecosystem with large amount mobile
traffic. ZestADZ helps advertisers to capitalize on this ecosystem, enabling them to
launch highly targeted mobile campaigns.


Web Site = http://

Contact Details = Shereen Begum
Chennai, +91 44 4550 0360
shereen@mobile-worx.com